Sport Hashalom

Sport Hashalom

Client
Tel Aviv-Jaffa Municipality
Branding / visual Identity / Signage System / interior design / concept / creative management
Challenge

A 4,000 sq.m. building that has a professional, well-equipped basketball court that will serve as a new community center in a new neighborhood that combines residential, office, and commercial buildings. The main message combines sport and excellence with community and family.

Solution

The development of a visual language that draws elements from the world of sports fields; A development of an unconventional color palette that integrates homogeneously with the design of the modern structure and connects the exterior and the interior. Sign language design and direction based on custom made icons and pictograms. These eliminate the need for text in three languages (as a strategic decision by the studio in collaboration with the center manager). Choosing the furniture set specially designed in the spirit of the visual language developed in the studio.

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