Sport Hadash

Sport Hadash

Client
Tel Aviv-Jaffa Municipality
Creative Processes / Interior branding / Visual Identity / visual communication design / Signage System / Interior design
Challenge

A community sports center that was built over 20 years ago and had never developed a unified and unique visual language. Low remodeling budget, nonetheless high staff motivation.

Solution

A "flash" design process based on clear principles and particularly strong colors combined in unconventional fashion and inspired by the competitive sports world. All this in order to create a significant visual impact at the center. Artistic painting of all the areas of the center according to this design language and the general overhaul of the services and wardrobes. Adding a custom signage system to enhance the orientation of the space as well as designing and creating a custom made furniture array.

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